Pay-Per-Call Software With Call Tracking Built In
Track every inbound call, attribute it to the Source that sent it, route it to a Destination in real time, sell it by live bid, and bill it automatically. One platform for networks and agencies.
Built for How Pay-Per-Call Networks Actually Run
One platform for calls and leads
One Destination network, one routing engine, one billing flow, one analytics dashboard. Run calls from $147/mo, or leads and calls together from $297/mo, instead of juggling disconnected tools.
Routing and selling, not just attribution
Call tracking platforms tell you which campaign drove the call. Lead Distro AI also routes the call by cap, geography, hours, and priority, and sells it to the best Destination in real time.
Bill on the duration you set
A call bills a Destination only when it passes your minimum duration. Prepaid wallets are debited per billable call, so you are never chasing an invoice for a call that did not qualify.
Payouts and margin per call
Source payouts calculate automatically from the same record as the Destination charge. Margin per call is visible the moment the call ends, with no month-end reconciliation.
How Lead Distro AI works
How Lead Distro AI Tracks, Routes, and Bills Every Call
Provision a number per Source, screen each inbound call, sell it by ring tree or live bid, and bill it when it ends.
TRACKING NUMBERS
Give every Source its own number
Provision a local or toll-free number for each Source, campaign, or channel. Every inbound call is attributed to the exact Source that drove it, so you always know what your traffic is producing.
Tracking Numbers
Active 6INBOUND ROUTING
Screen and route each call by your rules
An IVR and whisper screen confirms intent, state, and qualification before a call connects. Lead Distro AI then routes it by geography, business hours, and caps, passing down the ring tree when one Destination is full.
Inbound call rings
Matched to source by tracking number
Whisper and IVR screen
Press 1 for a new claim
Match buyer by rules
State, hours, and daily cap
Connect to the buyer
Call routed in 1.8 seconds
LIVE CALLS
See billable calls per Destination in real time
A live calls view shows the caller, the duration, which Destination took the call, and whether it billed. Watch connected and billable calls land as they happen, with no CSV export.
Live Calls
Everything in the Pay-Per-Call Stack
Tracking numbers, routing, call bidding, quality screening, billing, and payouts in one engine tuned for pay-per-call.
Tracking numbers with dynamic number insertion
Provision a local or toll-free US number per Source or campaign. A short script swaps the number each visitor sees and keeps the keyword, Google click ID, and UTM tags with the call.
Learn moreRing-tree routing with caps
Ring tree, waterfall, and weighted routing across Destinations, with caps, concurrency limits, and business hours on each. A Destination at capacity never receives a call it cannot take.
IVR pre-screen and whisper
Confirm intent, state, and qualification with an IVR before the call connects, and play a whisper to the answering Destination so they know which campaign is ringing.
Real-time call bidding (RTB)
Run your own call auction, answer publisher bid requests over the API (beta), or bid into Ringba, Retreaver, and TrackDrive ring trees. Set a minimum call duration on each bid.
Learn moreRecording, transcription, and fraud screening
Record and transcribe calls, catch repeat callers, and screen robocalls using STIR/SHAKEN attestation as one of the signals.
Destination wallets with auto-recharge
Prepaid wallets are debited per billable call and topped up automatically, and Source payouts are worked out from the same record.
Learn moreGoogle Ads call conversion import
Send qualified calls back to Google Ads as offline conversions so bidding optimizes on calls that count, not raw call volume.
Pay-Per-Call Software by Vertical
Same engine, different IVR scripts and routing rules across legal, insurance, mortgage, solar, and home services.
Legal and PI
IVR confirms a recent accident, an injured party, and no prior representation. Geographic routing connects the call to a state-licensed firm with capacity.
Insurance
Health, auto, life, and home Destinations pay per qualified call above a minimum duration. IVR confirms coverage need, and state routing matches caller geography to carrier footprint.
Mortgage
Live transfers from refinance traffic. Credit-score and loan-amount qualifiers run inside the IVR before connecting to a licensed loan officer in the caller's state.
Solar
Homeowner verification and a utility-bill threshold screen out unqualified callers. ZIP-level routing connects qualified callers to installers licensed in the service area.
Home services
HVAC, roofing, and plumbing networks screen for service urgency and route by ZIP. Contractors with available capacity receive the call inside business hours.
Pay-per-call software tracks inbound calls, attributes each one to the ad or Source that drove it, routes it to a Destination in real time, and bills the buyer and pays the publisher automatically. Lead Distro AI does this for calls from $147/mo, and runs leads and calls together from $297/mo.
Call Tracking and Attribution
Every Source gets its own local or toll-free US number, so every call is tied to the traffic that produced it. Dynamic number insertion swaps the number on your landing page for each visitor and keeps the keyword, Google click ID, and UTM tags with the call. For the general idea, read our guide to dynamic number insertion.
Attribution is only useful if it reaches your ad platform. Qualified calls upload to Google Ads as offline call conversions, so bidding learns from calls that count instead of raw call volume. In reports, filter by Source, campaign, Destination, and caller to see which traffic earns margin and which only makes noise.
Real-Time Routing, Ring Trees and Call Bidding
When a call arrives, an IVR and whisper screen can confirm intent and state, then the call routes down a ring tree. Each Destination has caps, a limit on calls at the same time, and business hours, so a Destination at capacity is skipped. For a deeper look at the mechanics, see call routing software and IVR software.
Real-time call bidding goes further. Publishers can request a bid over the API (a beta you switch on in Labs), and you can bid out into Ringba, Retreaver, and TrackDrive ring trees. Each bid carries a minimum call duration. Running your own ring tree is included on the Growth plan and up; bidding into someone else's works on every paid plan.
Call Quality and Fraud Screening
Record every call for $0.005 per minute and transcribe it for $0.02 per minute, so disputes are settled by listening, not arguing. Duplicate caller detection can stop a repeat caller from ringing a Destination again, or let the call through and bill it only once within a window you set.
Robocall screening runs before any Destination is rung. It reads STIR/SHAKEN attestation as one signal, alongside how often the same number has called, and can block or flag the call. Read more in our guide to STIR/SHAKEN for pay-per-call.
Billing and Payouts
Billing runs on prepaid Destination wallets. Each billable call is debited when it ends, and auto-recharge tops the wallet up before it runs dry. A call is payable on the minimum duration you choose, and a repeat caller is billed once within your window.
Source payouts calculate from the same call record: a flat price per call, or what the Destination paid minus your margin. Networks that buy and resell calls can read how this works end to end on the pay-per-call network software page, and in our guide to the pay-per-call network model.
Pay-Per-Call Software vs Call Tracking Software
Most call tracking tools were built for marketing attribution. They answer "which campaign drove this call." A pay-per-call business needs the layer above that: routing by cap, ring-tree and bid-based selling, qualification, and automatic billing and payouts. Comparing vendors? See the best pay-per-call software for agencies.
| Capability | Lead Distro AI | Typical call tracking platform | Generic VoIP routing | Marketing attribution tool |
|---|---|---|---|---|
| Built for pay-per-call distribution | Yes | No | No | No |
| Routes by Destination cap | Yes | Limited | Manual | No |
| Ring tree and waterfall | Yes | Limited | Yes | No |
| Real-time call bidding | Yes | Varies | No | No |
| Source payout automation | Yes | Manual export | Manual | No |
| Prepaid Destination wallets | Yes | No | No | No |
| Leads and calls in one platform | Yes | No | No | No |
| Starting price | Calls from $147/mo; leads and calls from $297/mo | Per number and per minute | Variable | Per seat |
How Pricing Works
Pricing is a flat plan plus usage. The Call Tracking plan is $147/mo and covers calls only. Starter is $297/mo and adds lead distribution with round robin, weighted, and priority routing. Growth is $497/mo and adds ping-post, running your own ring tree for call bidding, and white label. Scale is priced by quote: talk to sales.
Call tracking usage is billed on top of the plan: a monthly fee per tracking number plus a per-minute rate for inbound calls. Every plan starts with a 7-day free trial that includes full access, and a credit card is required to start. New to the model? Start with what pay-per-call is.
More Pay-Per-Call Features
The rest of the call stack: number swapping, bidding, billing, and Destination portals.
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Call tracking and routing are included on every plan. Higher tiers add lead volume, seats, destinations, and ping post.
Starter
For agencies and media buyers running live campaigns.
Start Free Trial- Call tracking and recordingGet a tracking number, ring your Targets, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution2,500 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments tracked2,500 / moSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnels5Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns5A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations20Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats3How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits500 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label portalPut your own name, logo and domain on the Partner Portal, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Growth
Everything unlocks here: ping post, RTB, and white-label.
Start Free Trial- Call tracking and recordingGet a tracking number, ring your Targets, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution5,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments tracked5,000 / moSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnels20Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns10A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations50Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats10How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits2,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label portalPut your own name, logo and domain on the Partner Portal, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Scale
For networks routing more volume to more partners.
Start Free Trial- Call tracking and recordingGet a tracking number, ring your Targets, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution15,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments tracked15,000 / moSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnelsUnlimitedHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns25A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations100Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats20How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits5,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label portalPut your own name, logo and domain on the Partner Portal, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Enterprise
Custom plans for networks and high-volume operators.
- Call tracking and recordingGet a tracking number, ring your Targets, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distributionCustomTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments trackedCustomSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnelsCustomHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- CampaignsCustomA campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinationsCustomSources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- SeatsCustomHow many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI creditsCustomOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label portalPut your own name, logo and domain on the Partner Portal, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Only buying and selling calls?
Call Tracking Only
Call tracking, recording, and call routing, without lead distribution.
3 campaigns, 5 sources and destinations, 2 seats.
Call tracking and routing rates, billed as you use it
Call tracking is on every plan, not just this one. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
Pay-Per-Call Software FAQs
What is pay-per-call software?
What is the difference between call tracking and pay-per-call software?
Do I need separate software for leads and calls?
How is pay-per-call software priced?
How is a qualified call defined?
Can I run real-time call bidding?
Does Lead Distro AI send calls back to Google Ads?
Can buyers see their own call recordings?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or start your 7-day free trial and explore on your own.
Ready to Run Your Pay-Per-Call Business in One Platform?
Start your 7-day free trial, provision a tracking number, set up routing, and take your first tracked call inside an hour.