Best Pay Per Call Software in 2026: 7 Platforms Compared

Pay per call software tracks inbound calls, attributes each one to the ad or publisher that drove it, routes it to a buyer in real time, and automates buyer billing and publisher payouts. The list below compares 7 pay per call software platforms: Lead Distro AI, CallScaler, Ringba, Invoca, Retreaver, CallRail and TrackDrive.

Disclosure: we build Lead Distro AI, pay-per-call software for agencies and networks, so weigh our pick accordingly. Every competitor fact below comes from that vendor's public pages, as of the month stated.

According to Allied Market Research, the global call tracking software market is projected to reach $5.6 billion by 2032, growing at a 17.2% CAGR (Allied Market Research, 2024). Agencies that pick the wrong platform end up with split stacks, reconciliation work and revenue leakage as call volume grows. If you run a network that buys calls from publishers, see our guide to pay-per-call platforms for networks as well.

Key Takeaways

• Pay per call software has four jobs: track and attribute calls, route them to buyers in real time, bill buyers, and pay publishers. Check each platform against all four.
• Lead Distro AI suits agencies that sell calls and leads from one platform, with calls from $147/mo and leads and calls together from $297/mo, plus call usage.
• CallScaler, Ringba, Retreaver and TrackDrive are the call-first options with real-time bidding (RTB); Ringba gates RTB behind its custom-priced Enterprise plan.
• Invoca is quote-only and aimed at enterprise brands. CallRail is an attribution tool, and we found no buyer routing or payouts on its site.
• Call tracking is usage-based on every platform here: expect a per-number fee and a per-minute rate on top of any plan fee.

The 7 Best Pay Per Call Software Platforms in 2026

Not verified or not found: we could not confirm the item on the vendor's own website as of the month stated. Check with the vendor.

1. Lead Distro AI

Profit dashboardLead routingCall trackingFunnelsPartner portalAppointments

Lead Distro AIDashboard

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Lead Distro AI: Best for pay-per-call and lead gen agencies that sell calls and leads from one platform (calls from $147/mo, leads and calls together from $297/mo).

Lead Distro AI distributes inbound calls and web-form leads from the same account. Buyers (Destinations) and publishers (Sources) share one portal, one set of caps and one profit and loss view, so an agency does not run a second stack for the call side.

Key Features

• Tracking and attribution: tracking numbers with dynamic number insertion (DNI) that captures the gclid and UTM keyword data, plus Google Ads call import.
• Routing: IVR, ring tree routing and caps for buyers.
• Call bidding: run your own call bidding auction on Growth ($497/mo) and up, answer publisher bid requests (beta), set a minimum call duration per bid, or bid into Ringba, Retreaver and TrackDrive ring trees on any plan.
• Call quality: recording, transcription, duplicate and robocall screening with a STIR/SHAKEN signal.
• Money: billing with prepaid buyer wallets that auto-recharge, and publisher payouts calculated per call.
• Partner portal: buyers and publishers log in to see their own calls, caps and payouts.

Pricing and Trial

The Call Tracking plan is $147/mo and covers calls only, with no lead distribution. Starter is $297/mo and covers leads and calls, with up to 20 buyers. Growth is $497/mo, supports up to 50 buyers, and adds ping-post, running your own ring tree (RTB) and white label. Scale is custom, so you talk to sales, and it supports up to 100 buyers. Call tracking is usage-based on top of the plan: a per-number monthly fee plus a per-minute rate for inbound calls. A 7-day free trial is available with a credit card required. You can see how Lead Distro AI handles pay-per-call routing before committing to a plan.

Best for: Pay-per-call agencies that also distribute web-form leads, or any agency that wants one platform for its whole lead and call operation. If you run a network that sells calls to many buyers, read about pay-per-call network software.

2. CallScaler

CallScaler: Best for all-in-one call tracking and pay-per-call management on a published, predictable price, with real-time bidding, prepaid buyer balances and white label on its Pay Per Call plan.

CallScaler describes itself as a call tracking platform for lead generation and pay-per-call. It reports 10M+ calls tracked across 1,300+ businesses (September 2026).

Key Features

• Ping/post routing, with real-time bidding that pings every active buyer and routes to the highest accepted bid above your minimum
• Buyer and publisher management, prepaid buyer balances with Stripe deposits and auto top-up, and automated publisher payouts
• Dynamic number insertion, visual call flows with IVR, round robin and geo-routing
• Call transcription, with an AI-generated 0 to 100 score on each recorded call
• Form and SMS tracking, with form submissions forwarded by email or webhook

Pricing and Trial

Plans are Pro at $45/mo billed yearly ($65/mo billed monthly), Agency at $130/mo billed yearly ($195/mo billed monthly) and Pay Per Call at $400/mo billed yearly ($600/mo billed monthly), each plus usage (as of September 2026). Real-time bidding and white label are included on Pay Per Call and are add-ons ($39/mo and $49/mo) on Pro and Agency. CallScaler lists a 7-day free trial and a 30-day money-back guarantee.

Where we differ: CallScaler tracks forms and texts, but we found no web-form lead distribution to competing buyers on its site. An agency that sells both calls and leads would need a second tool for the lead side. See CallScaler alternatives and our Lead Distro AI vs CallScaler comparison.

Best for: Marketers and networks who want a call-first platform with RTB and buyer billing and do not distribute web-form leads.

3. Ringba

Ringba: Best for call-only networks and agencies that need Ring Trees, real-time bidding and deep routing rules.

Ringba is built for inbound call tracking and pay per call. Its Ring Tree® routes calls to buyers by real-time bid, with routing, capping and financial rules for buyers and sellers.

Key Features

• Ring Trees, with Predictive Routing (eRPC) on the Professional plan
• Real-time bidding and ping/post call trading (Enterprise plan)
• Call attribution, call recording and a drag-and-drop IVR builder
• Dynamic number insertion (DNI) for campaign-level attribution
• Partner users and sub-accounts for publishers and buyers, plus white label with automated buyer billing

Pricing and Trial

Ringba publishes Business at $147/mo and Professional at $297/mo billed monthly, with Enterprise priced custom, plus per-minute and per-number usage (as of October 2026). Ring Trees and white label start on Professional. Real-time bidding and ping/post call trading are Enterprise features. We could not confirm a current free trial on its pricing page. Ringba says web leads reach it through a partner integration, and we found no web-form lead distribution on its own site. See Ringba alternatives and our Lead Distro AI vs Ringba comparison.

Best for: Call-only networks with complex routing needs and no web-form lead component.

4. Invoca

Invoca: Best for enterprise brands and large pay-per-call programs that want AI conversation intelligence and accept quote-based pricing.

Invoca calls itself an AI-powered revenue execution platform. For pay per call it offers a separate "For Pay-Per-Call & Affiliate Marketing" pricing tab.

Key Features

• Signal AI and Signal AI Studio for conversation analysis
• PreSense and an AI Voice Agent to prioritize and route callers by intent
• Dynamic number insertion and customizable IVR
• Campaign syndication and bundling, and payout assignment for qualified calls (Performance Professional)
• Dynamic call routing with real-time webhooks and advanced IVR (Performance Enterprise)

Pricing and Trial

Invoca publishes no plan prices. Its tiers carry a "Get Your Quote" button, and Signal AI and PreSense are optional add-ons (as of September 2026). We could not verify a free trial for new prospects; its main calls to action are "Book a Demo" and "Get Your Quote". See Invoca alternatives and our Lead Distro AI vs Invoca comparison.

Best for: Enterprise brands and large call programs that prioritize call analytics over self-serve setup.

5. Retreaver

Retreaver: Best for affiliate call networks that want tag-based routing, real-time bidding and pay-as-you-go pricing with no monthly platform fee.

Retreaver has run since 2012 and says it has routed 350M+ calls. Its routing matches each call to the best buyer using contact attributes such as geolocation, affiliate ID, offer and segment.

Key Features

• Real-time bidding to route calls to the highest-bidding buyers
• Tag and attribute routing, SkipThrough adaptive IVR, continuous ringing and hard caps
• Revenue and payout calculation by buyer, campaign and publisher
• AI Call Analyst for transcription and publisher traffic review
• Client reporting and white label for agencies

Pricing and Trial

Retreaver charges no mandatory monthly platform fee. Usage starts at $0.05 per minute plus $1 per number per month, and real-time bidding carries no extra charge (as of October 2026). Rates may vary by volume. It offers a free trial with self-serve sign-up. See Retreaver alternatives and our Lead Distro AI vs Retreaver comparison.

Best for: Affiliate call networks focused on tag-based routing and publisher payout management.

6. CallRail

CallRail: Best for small businesses and marketing agencies that need call and form attribution rather than call monetization.

CallRail says more than 225,000 businesses and 7,000+ agencies use it. It excels at tracking which ad, keyword or landing page drove an inbound call.

Key Features

• Call and text tracking with attribution down to the keyword level
• Call recording, transcription and analysis
• Form tracking on the Complete plans
• Call Flow Builder with IVR menus, round robin, geo-routing and simulcall
• Integrations with Google Ads, Microsoft Ads, Meta Ads, HubSpot and Salesforce

Pricing and Trial

CallRail plans start at $50/mo billed yearly ($55/mo billed monthly), plus per-number and per-minute usage (as of September 2026). Every account starts with a free trial. We found no ring trees, bidding, buyer billing or publisher payouts on its site, so it fits attribution work, not a pay-per-call marketplace. See CallRail alternatives, our Lead Distro AI vs CallRail comparison and our call tracking software for pay-per-call agencies guide.

Best for: Small businesses and agencies running paid media for clients who need call attribution.

7. TrackDrive

TrackDrive: Best for call and lead networks that want ping/post with real-time bidding on usage-based pricing.

TrackDrive describes itself as a performance marketing platform that routes calls, manages ping trees and transcribes conversations.

Key Features

• Ping/post with real-time bidding for inbound leads and calls
• Tier, highest-bid and earnings-per-call routing, with caps, hours and duplicate checks
• Per-publisher reporting of pings, accept rate, revenue, payout and margin
• Lead automation that turns web forms into live phone calls
• Suppression and do-not-call tools with TCPA Shield and Blacklist Alliance integrations

Pricing and Trial

TrackDrive publishes usage-based rates with monthly committed-use tiers from Pay As You Go to $8,000, and volume discounts (as of September 2026). It offers free self-serve sign-up on the Pay As You Go tier. See TrackDrive alternatives and our Lead Distro AI vs TrackDrive comparison.

Best for: Networks that want a published, usage-based price and ping/post bidding.

How to Choose the Right Pay Per Call Software

Choosing pay per call software comes down to four questions.

Do you sell web-form leads as well as calls? If yes, pick a platform that distributes both. Lead Distro AI does. The call-first tools above are built around calls.

Do you need real-time bidding? CallScaler, Retreaver and TrackDrive publish RTB. Ringba reserves it for Enterprise. Lead Distro AI runs its own call RTB on Growth. CallRail does not list it.

Who pays whom, and how often? Buyer billing and publisher payouts are the part most tools handle by spreadsheet. Check for prepaid buyer balances and automatic payouts, which Lead Distro AI, CallScaler and Ringba (on white label) describe.

What is your budget? Published starting prices (as of the months shown above): CallRail from $50/mo billed yearly, CallScaler from $45/mo billed yearly, Ringba from $147/mo billed monthly, Lead Distro AI from $147/mo for calls and $297/mo for leads and calls. Retreaver has no monthly fee, TrackDrive is usage-based, and Invoca is quote-only. Usage is billed on top on all of them.

For a wider look at the market, read our complete guide to pay per call marketing.

FAQ

What is pay per call software?

Pay per call software is a platform that tracks inbound phone calls, attributes each call to the ad or publisher that produced it, routes it to a buyer in real time, and automates buyer billing and publisher payouts. It records calls, enforces caps and applies rules such as bid price, geography and call length. Agencies and networks use it to sell inbound call inventory to advertisers.

How much does pay per call software cost?

Entry plans run from about $45 to $147 per month: CallScaler Pro from $45/mo billed yearly, CallRail from $50/mo billed yearly, and Ringba Business and Lead Distro AI's Call Tracking plan at $147/mo (as of September and October 2026). Plans built for a full pay-per-call marketplace cost more: CallScaler's Pay Per Call plan is $400/mo billed yearly or $600/mo billed monthly, Lead Distro AI Growth is $497/mo, and Ringba Enterprise and Invoca are quote-only. Call usage (per number and per minute) is billed on top.

What is the best pay per call software for agencies?

It depends on your mix. Lead Distro AI is built for agencies that sell both calls and web-form leads, with Round Robin, Weighted and Priority/Waterfall on Starter and ping-post and your own ring tree on Growth. For a call-only operation, CallScaler, Ringba, Retreaver and TrackDrive are call-first options with real-time bidding.

Can pay per call software handle both calls and data leads?

Some can. Lead Distro AI distributes calls and web-form leads from one account. TrackDrive turns web forms into live phone calls. For CallScaler, Ringba and CallRail we found no web-form lead distribution to buyers on their own sites, so confirm with the vendor if you need it.

Do I need real-time bidding?

You need it if several buyers compete for the same calls. RTB pings every buyer, takes bids and sends the call to the winner. If you sell calls to one or two fixed buyers at a set price, ring tree routing with caps is usually enough.

Is there a free trial for pay per call software?

Lead Distro AI offers a 7-day free trial with a credit card required. CallScaler lists a 7-day free trial, CallRail a free trial, and Retreaver and TrackDrive offer free self-serve sign-up. We could not verify a current free trial for Ringba or Invoca (as of September and October 2026).

Conclusion

The right pay per call software depends on whether you monetize calls alone or run calls and leads together. For call-only networks, CallScaler, Ringba, Retreaver and TrackDrive each have a real-time bidding story. For agencies that sell both, Lead Distro AI covers calls from $147/mo and leads and calls from $297/mo in one account.

The fastest way to compare is hands-on. Start your free 7-day trial and route your first call in under an hour. For more on the lead side, read our best lead distribution software comparison.