Insurance lead distribution software for auto, home, life, and health agents
State-license filtering, coverage-type matching, and exclusive vs. shared routing — built for insurance lead sellers, aggregators, and carrier networks.
Is Lead Distro AI right for you?
Built for you if you
- Sell or broker insurance leads to agents and carriers and want to route and bill them automatically
- Run an aggregator or carrier network splitting leads across many buyers
- Are an agency buying from multiple vendors and need to dedupe, score, and track ROI per source
- Run your own Meta or Google ad spend and want true cost per bound policy
Not the right fit if you
- Are a single agent with no leads yet, looking for someone to generate or sell you leads
- Want a telemarketing or appointment-setting service that makes calls for you
Lead Distro AI is the software your lead vendor runs. You bring the leads (vendors, ad spend, ping post) and we route, score, and track them. We are not a lead vendor and do not generate or sell leads for you.
Built for how insurance lead operators route and bill every lead
License-aware routing
Only deliver insurance leads to agents licensed in that state for that line of insurance — no compliance headaches.
Coverage-type matching
Auto, home, life, health, Medicare, final expense — route every lead to buyers who actually sell that product.
Exclusive or shared
Sell an insurance lead exclusively to one agent or post in parallel to multiple carriers. Mix both models in the same campaign.
AI scoring filters intent
Catch shoppers, fraudulent fills, and duplicates before they hit an agent's dialer or a carrier's CRM.
How Lead Distro AI works
How Lead Distro AI routes your insurance leads
Connect your sources, set license and coverage rules, and Lead Distro AI scores, auctions, and reconciles every insurance lead.
LEAD CAPTURE
Capture shoppers from every channel
Pull quote requests from paid search, paid social, web forms, and partner feeds into one pipeline. Connect any source in minutes and start sending traffic the same day, across auto, home, life, and health.
Sources
Active 6AI QUALITY SCORING
Score intent before delivery
AI grades every shopper the second it lands, flagging tire-kickers, fraudulent fills, and duplicates. Deliver high-intent leads to your best agents and stop dumping low-quality fills into a carrier's CRM.
Lead Scoring
AI gradedLIVE AUCTION
Sell each lead at the highest live bid
Real-time ping-post auctions put your agents and carriers in competition on every lead. The highest qualified bid wins, leads route by state and carrier preference, and your margin is baked in.
Live Auction
Lead #8842SOURCE ROI
See true margin by source
Meta and Google ad spend syncs in and attributes to the leads it produced. Watch real profit by source, coverage line, and campaign, then cut the channels that lose money.
Source ROI
Month to dateEverything you need for insurance lead distribution
Distribution Engine
Multi-line campaigns, custom field mapping, and per-agent caps with state-licensure enforcement.
Learn moreSmart Routing
Priority, weighted, and round-robin distribution across exclusive and shared agent networks.
Learn morePing Post
Real-time auctions across multiple carriers — every shopper sells at the highest live bid.
Learn morePay-Per-Call
Tracking numbers, IVR pre-qualification, and call recording for inbound insurance shoppers.
Learn moreCall Tracking
Source-level call attribution and recording — every quote shopper tied back to the ad source that drove the call.
Learn moreCost Tracking
Unified Meta and Google ad spend with cost-per-issued-policy attribution.
Learn moreSee it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Insurance lines running on Lead Distro AI
Auto, home, life, health, Medicare, and commercial — every line, in one platform.
Auto Insurance
Quote shoppers with current carrier, vehicle, and driver-record data.
Home Insurance
Homeowner quote leads with property type, age, and bundled-auto signals.
Life Insurance
Term, whole, and final-expense leads with age and coverage-amount routing.
Health Insurance
ACA marketplace and short-term medical leads with subsidy eligibility filters.
Medicare
Medicare Advantage and Supplement leads with age, T65, and SEP routing.
Final Expense
Senior burial-insurance leads with age and coverage filters.
Commercial Insurance
GL, BOP, and workers' comp leads routed by industry and state.
Renters Insurance
Renter quote leads bundled with auto for cross-sell campaigns.
Pet Insurance
Pet quote leads with breed, age, and coverage filters.
Go deeper on insurance lead distribution
How operators in this vertical are running it on Lead Distro AI.
Why Companies Switch
Don't take our word for it. Here's what companies say after switching.
Start distributing leads. Free for 7 days.
Call tracking and routing are included on every plan. Higher tiers add lead volume, seats, destinations, and ping post.
Starter
For agencies and media buyers running live campaigns.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution2,500 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels5Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns5A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations20Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats3How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits500 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Growth
Everything unlocks here: ping post, RTB, and white-label.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution5,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels20Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns10A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations50Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats10How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits2,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Scale
Custom plans for networks and high-volume operators.
- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distributionCustomTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnelsCustomHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- CampaignsCustomA campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinationsCustomSources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- SeatsCustomHow many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI creditsCustomOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Only buying and selling calls?
Call Tracking Only
Call tracking, recording, and call routing, without lead distribution.
3 campaigns, 5 sources and destinations, 2 seats.
Call tracking and routing rates, billed as you use it
Call tracking is on every plan, not just this one. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Insurance lead distribution FAQs
Does Lead Distro AI enforce state-license filters for insurance leads?
Can the same insurance lead be sold to multiple carriers?
How does Lead Distro AI handle Medicare lead compliance?
Can carriers run real-time bidding (RTB) on shared insurance leads?
Does the platform integrate with carrier CRMs?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or spin up a free trial and explore on your own.
Ready to route your insurance leads?
Start your 7-day free trial. First auto, home, or Medicare leads route in under 5 minutes.