Ping post software for real-time lead auctions
Sub-200ms auctions between unlimited buyers, configurable bid floors per campaign, and a full ping-and-bid log for every lead. Built for legal, insurance, and mortgage sellers.
Built for how ping post actually runs at scale
Sub-200ms ping-to-post cycle
Pings fire in parallel, bids come back, the winner is selected against your floor, and the full lead posts in under 200 milliseconds end to end.
Market-set price on every lead
Instead of a fixed rate, your inventory clears at the highest live bid above your floor. Premium leads earn premium prices automatically.
PII protected until a buyer wins
The ping carries partial data (geo, demographic, intent). Name, phone, email, and consent tokens only post to the winning buyer.
Full bid history per lead
Every ping, bid, rejection, winner, and post timestamp is logged for dispute resolution, buyer scorecards, and revenue optimization.
How Lead Distro AI works
How Lead Distro AI sells each lead for more
A real-time auction puts your buyers in competition on every lead, with your margin built into the price.
LIVE AUCTION
Auction every lead in real time
When a lead arrives, Lead Distro AI pings your buyers, collects their bids, and posts to the highest qualified bid above your floor. The full cycle runs in under 200 milliseconds, so your inventory clears at the market price instead of a fixed rate.
Live Auction
Lead #8842ANY SOURCE
Pull buyers from any source into the bidding
Connect leads from paid social, search, native, forms, and partner feeds, then route them all into the same auction. More buyers competing on more inventory means a higher winning bid on every lead.
Sources
Active 6BUILT-IN MARGIN
Keep your margin on every sale
Your spread is baked into each transaction, so the buyer pays the winning bid and your margin is collected automatically. Watch revenue and margin per source update on every accepted lead.
Source ROI
Month to dateEverything in your ping post toolkit
Auction mechanics, payload control, and audit logging tuned for legal, insurance, mortgage, solar, and home-services lead sellers.
Real-time auction engine
Pings fire to unlimited buyers in parallel. Bids return inside your configured timeout window, typically 2 to 5 seconds, and the engine selects the winner against your bid floor.
Configurable bid floors
Set minimum prices per campaign, per vertical, or per lead criteria. Higher floors for in-state leads, verified phone, or high-intent sources protect margin on every transaction.
Parallel and sequential ping modes
Fire pings to all eligible buyers simultaneously, or walk a ping tree by buyer priority for preferred-buyer arrangements and buyer infrastructure that cannot handle simultaneous pings.
TCPA-compliant payloads
TrustedForm and Jornaya consent tokens are captured at intake, attached to the lead record, and forwarded to the winning buyer at post time with token verification logged.
Native fallback to waterfall
When no buyer clears the floor, the lead routes to your direct-post waterfall, a secondary buyer pool, or a retry queue automatically. No lead is lost.
Buyer acceptance criteria
Buyers configure the lead types they want to see in a ping. Geographic, vertical, and consent filters reduce ping volume for buyers and improve auction quality for sellers.
Bid analytics dashboard
Track fill rate, average winning bid, revenue per lead, and per-buyer win rates. Tune bid floors and buyer mix based on live auction data.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Ping post by vertical
Same auction engine, different bid floors and buyer pools across legal, insurance, mortgage, solar, and home services.
Legal and PI
MVA, workers' comp, and mass-tort leads bid aggressively from law firm buyers. Ping post captures full market price (typically $150 to $400 per high-quality PI lead) instead of a fixed rate.
Insurance
Health, ACA, Medicare, auto, and home insurance distribute almost entirely via ping post. Carriers and agents bid based on state, coverage type, and consumer intent.
Mortgage
Purchase and refinance leads auction to loan officers, broker networks, and direct lenders. Bid prices flex with the rate environment, so real-time auction is the only way to capture fair value.
Solar
Regional installers bid for in-utility-territory leads. Ping post routes to the top-bid installer with a bid floor protecting the lead-gen margin.
Home services
Roofing, HVAC, and plumbing leads sell via parallel ping to dispatch-ready contractors. Sequential ping tree mode supports preferred-buyer arrangements.
Ping post vs. direct post vs. round-robin
Ping post is the dominant delivery method in legal, insurance, and mortgage lead markets, but most lead distribution platforms either do not support it or run auctions too slowly to be competitive. A 2-second ping cycle means buyers time out, fill rates drop, and sellers leave revenue on the table. Without configurable bid floors you sell premium leads at commodity prices. Without a bid history log you cannot defend chargeback disputes.
Selling at a fixed price per lead is the safest revenue model and also the lowest. Ping post lets the market set the price every time a lead arrives, capturing the full demand curve from your buyers. The trade-off is execution: ping post only works if the platform can fire pings, collect bids, pick a winner, and post the full lead before any buyer times out.
| Capability | Lead Distro AI Ping Post | Direct Post | Round-Robin | Boberdoo Ping Post |
|---|---|---|---|---|
| Pricing model | Auction (highest bid wins) | Fixed price | Fixed price | Auction |
| Consumer data exposure | Partial in ping, full on post | Full on delivery | Full on delivery | Partial in ping |
| Fill rate | Depends on bid floor | 100% if buyer accepts | 100% rotating | Depends on bid floor |
| Revenue per lead | Max (market-set) | Fixed | Fixed | Max (market-set) |
| Buyer integration | Requires bid endpoint | Simple POST endpoint | Simple POST endpoint | Requires bid endpoint |
| Cycle time | Sub-200ms | Under 100ms | Under 100ms | Varies |
| Native fallback to waterfall | Yes | N/A | N/A | Yes |
| Starting price | $299/mo | Bundled | Bundled | Enterprise quote |
Most high-volume PPL agencies run both ping post and direct post in parallel. Ping post captures maximum value on high-intent inventory, direct post fills the remainder at fixed rates, and round-robin handles equal distribution across long-tail buyer pools. The Lead Distro AI engine handles all three on the same campaign, with the same sub-200ms latency budget and the same per-lead audit log.
Features that pair with Ping Post
Every ping post auction can chain into routing, scoring, and workflow logic on the same platform.
Why Companies Switch
Don't take our word for it. Here's what companies say after switching.
Start distributing leads. Free for 7 days.
Call tracking and routing are included on every plan. Higher tiers add lead volume, seats, destinations, and ping post.
Starter
For agencies and media buyers running live campaigns.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution2,500 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels5Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns5A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations20Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats3How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits500 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Growth
Everything unlocks here: ping post, RTB, and white-label.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution5,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels20Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns10A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations50Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats10How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits2,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Scale
Custom plans for networks and high-volume operators.
- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distributionCustomTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnelsCustomHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- CampaignsCustomA campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinationsCustomSources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- SeatsCustomHow many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI creditsCustomOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Only buying and selling calls?
Call Tracking Only
Call tracking, recording, and call routing, without lead distribution.
3 campaigns, 5 sources and destinations, 2 seats.
Call tracking and routing rates, billed as you use it
Call tracking is on every plan, not just this one. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Ping post FAQs
What is ping post software?
How fast is Lead Distro AI's ping post engine?
What data is included in the ping vs. the post?
Can I set different bid floors for different lead types?
What happens if no buyer bids above the floor?
Does ping post work with TrustedForm and Jornaya?
Is ping post the same as a ping tree?
How is ping post different from direct post?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or start your 7-day free trial and explore on your own.
Ready to run your first ping post auction?
Start your 7-day free trial, point your lead source at a ping post campaign, and watch real-time auctions fire on every incoming lead in under 15 minutes.