Lead automation software built for pay-per-lead operations
Trigger-based workflows that score, route, notify, and reconcile every lead in under a second. Visual builder, no-code branches, full audit trail.
Built for how PPL operations actually run
Sub-second execution
Workflows complete in under one second from trigger to buyer dispatch, including AI scoring, suppression checks, and routing decisions.
Branching logic without code
IF/THEN paths route by score, vertical, source, geo, buyer availability, and time of day. Premium leads flow one way, volume tier another.
Native integration with routing and scoring
Automations call the same engines as Smart Lead Routing, AI Lead Scoring, and Ping Post. No external API stitching, no glue code.
Full audit log per execution
Every node's input, output, and decision logs to a per-lead audit trail for dispute resolution, optimization, and reconciliation.
How Lead Distro AI works
How Lead Distro AI runs every lead on autopilot
Set the rules once and Lead Distro AI routes, filters, and acts on every lead in under a second, across all your sources.
RULE-BASED ROUTING
Route and act on every lead automatically
Trigger-based workflows score each lead, check it against your filters, and post it to the right buyer, CRM, or dialer. The whole path runs in under a second with no manual touch.
Lead flow begins
Passed duplicate, targeting, and validation
Filter: Property Value
Completed 847 leads
Post to your CRM
Completed 621 leads
Post to your dialer
Completed 621 leads
AUTO-SUPPRESS
Reject bad leads before they cost you
Automations catch duplicates, invalid phone numbers, and out-of-area leads and suppress them before delivery. A clear breakdown of reject reasons shows exactly what got filtered and why.
Reject Reasons
ANY SOURCE
Trigger workflows across every source
The same automations fire on leads from paid social, search, web forms, and partner feeds. Connect a new source and your existing rules apply to it the moment traffic starts flowing.
Sources
Active 6Everything in your lead automation toolkit
Twenty-plus pre-built nodes tuned for pay-per-lead operations, not generic B2B marketing.
Visual workflow builder
Drag-and-drop canvas with 20+ node types purpose-built for lead distribution: score, route, validate, branch, notify, webhook.
AI Lead Score node
Score every lead 0-100 inside the workflow. Branch on thresholds to send premium leads to top-tier buyers automatically.
Suppression and dedupe checks
Native nodes for hashed-email matching, blacklist filtering, and TCPA consent validation before a lead ever leaves the workflow.
Ping-post auction node
Drop a Ping Post node into any workflow to auction the lead across multiple buyers and post to the highest live bid.
Multi-channel notifications
Fire webhooks, SMS, email, and Slack alerts to internal teams or buyer endpoints as part of any workflow step.
Reusable templates
Save any workflow as a template and clone it across campaigns or verticals. Edit once, propagate everywhere.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Lead automation by vertical
Same engine, different node configurations across legal, insurance, mortgage, solar, and home services.
Legal and PI
Score, validate TCPA consent, route MVA to law firms, route mass-tort separately, fire Slack alerts on bids over $200.
Insurance
Branch on coverage type, check state licensing, route to appointed carriers only, suppress dual-eligible mismatches during AEP.
Mortgage
Score the lead, enrich with property data, split purchase vs. refinance into separate buyer pools, SMS the LO inside 60 seconds.
Solar
Geo-fence by utility territory, score on roof and intent signals, push to top three regional installers, fall back to a national aggregator.
Home services
Route by service type, apply buyer caps, fire 'new lead' SMS to dispatch, log a follow-up task in the CRM.
Lead automation vs. generic workflow automation
Most workflow automation software was designed for B2B SaaS funnels: long sales cycles, nurture sequences, MQL handoffs. Pay-per-lead agencies need the opposite: sub-second decisions on every lead, no human in the loop, routing logic baked into the workflow itself. Generic marketing automation cannot enforce buyer caps or run a ping-post auction inside a workflow node.
| Capability | Lead Distro AI Automations | Zapier | Generic CRM workflows | HubSpot Workflows |
|---|---|---|---|---|
| Built for lead distribution | Yes | No | No | No |
| AI lead scoring node | Native | None | None | Predictive scoring add-on |
| Sub-second execution | Yes | 1-5 minute latency | Varies | Batch and event |
| Buyer-cap enforcement | Native | Manual | Manual | None |
| Ping-post node | Native | None | None | None |
| Visual workflow builder | Yes | Yes | Limited | Yes |
| Full execution audit log | Yes | Task history | Varies | Yes |
| Starting price | $299/mo | $19.99/mo limited | Bundled | ~$2,000/mo Enterprise |
Most generic workflow tools were built for B2B SaaS funnels, not for sub-second auction logic or buyer-cap enforcement. The trade-offs in the table above are what make a lead-native automation engine necessary at scale.
Features that chain into Automations
Every node calls the same engine that powers these standalone features.
Why Companies Switch
Don't take our word for it. Here's what companies say after switching.
Start distributing leads. Free for 7 days.
Call tracking and routing are included on every plan. Higher tiers add lead volume, seats, destinations, and ping post.
Starter
For agencies and media buyers running live campaigns.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution2,500 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels5Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns5A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations20Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats3How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits500 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Growth
Everything unlocks here: ping post, RTB, and white-label.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution5,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels20Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns10A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations50Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats10How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits2,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Scale
Custom plans for networks and high-volume operators.
- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distributionCustomTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnelsCustomHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- CampaignsCustomA campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinationsCustomSources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- SeatsCustomHow many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI creditsCustomOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Only buying and selling calls?
Call Tracking Only
Call tracking, recording, and call routing, without lead distribution.
3 campaigns, 5 sources and destinations, 2 seats.
Call tracking and routing rates, billed as you use it
Call tracking is on every plan, not just this one. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Lead automation FAQs
What is lead automation software?
How is lead automation different from marketing automation?
Can I run AI lead scoring inside a workflow?
What triggers can start a workflow?
How fast does a workflow execute end to end?
Can I A/B test two different routing workflows?
Does it work with my existing CRM or webhook stack?
What happens if a workflow step fails, does the lead get lost?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or start your 7-day free trial and explore on your own.
Ready to automate every lead?
Start your 7-day free trial, connect a lead source, drag in nodes, and publish your first workflow in under 15 minutes.