Customer acquisition cost calculator and real-time cost tracking
Calculate CAC and CPL in seconds with our free calculator, then track cost per lead, blended CPL, margin, and ROI on every campaign, buyer, and source, automatically on every lead.
Why most PPL agencies cannot tell you their real CPL
Real-time CPL on every lead
Cost per lead, CAC, blended CPL, and margin update on every incoming lead. No spreadsheet reconciliation, no waiting for month end to find a leaking campaign.
Source-level cost attribution
Blended CPL hides the truth. Slice cost per acquisition by source, campaign, and buyer to find the leak in seconds, not at month end.
Live margin alerts
Slack and email triggers fire when a campaign drops below a margin threshold, so leaking campaigns surface the same day, not two weeks later.
LTV to CAC ratio surfacing
When buyer-side lifetime value is configured, the dashboard surfaces the LTV to CAC ratio that matters for fundraising, forecasting, and payback period analysis.
How Lead Distro AI works
How Lead Distro AI shows your true margin
Ad spend syncs in and attributes to every lead, so you see real profit by source instead of a blended guess.
SOURCE ROI
See real margin after ad spend
Cost per lead, revenue, and margin update on every incoming lead, with ad spend attributed down to the source. Find the campaign that is leaking money the same day, not at month end.
Source ROI
Month to dateANY SOURCE
Connect every spend source
Sync Meta, Google, and other ad spend, plus per-lead supplier costs, into one place. Blended CPL hides the truth, so Lead Distro AI breaks cost down by source, campaign, and buyer.
Sources
Active 6PACING
Pace every campaign against target
Track leads, accepted leads, and projected volume per campaign against your goals. Live margin alerts fire the moment a campaign drops below your threshold.
Pacing Report
FebruaryLeads MTD
180
Accepted MTD
162
Daily Avg
9.0
Projected
252
Everything in your cost tracking toolkit
A live cost-attribution engine that runs on every incoming lead, plus a free calculator for what-if modeling.
Free interactive CAC and CPL calculator
Model any campaign in 4 inputs: ad spend, leads received, leads sold, and revenue per sold lead. No signup required to use the public calculator.
Real-time cost attribution per lead
Every incoming lead is tagged with its ad source, payout, and resulting margin the moment it arrives, with no manual reconciliation.
Source, campaign, and buyer-level CPL
Slice cost per acquisition by any dimension without writing a SQL query or building a custom dashboard.
Blended CPL with source breakdown
See your true blended cost and the source weighting that drives it, including Meta, Google, TikTok, and direct affiliate spend.
Margin threshold alerts
Configure Slack and email alerts on margin percentage so leaking campaigns surface the same day instead of at month end.
One-click month-end close
Month-end financial reporting is a 1-click export, not a multi-day reconciliation across multiple lead sources and ad accounts.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Cost tracking by vertical
Vertical-specific CPL benchmarks and conditional pricing rules across legal, insurance, mortgage, solar, and home services.
Legal and PI
Cost per signed-case-tier MVA lead instead of cost per form-fill, so CAC reflects real attorney payouts. Legal/PI CPL typically runs $50 to $500+ per lead.
Insurance
CPL tracked by state license so calculator output reflects state-by-state acquisition economics. Insurance CPL typically runs $20 to $80 per lead.
Mortgage
Side-by-side CPL across purchase, refi, and HELOC campaigns to spot which loan type is leaking margin in a rising-rate environment. Mortgage CPL typically runs $30 to $150 per lead.
Solar
CPL tracked by utility-bill tier so installers see exact CAC for premium leads versus baseline leads. Solar CPL typically runs $80 to $200 per lead.
Home services
Seasonal CPL tracking for roofing, HVAC, and plumbing so contractors see how summer storms shift acquisition economics in real time. Home services CPL typically runs $15 to $60 per lead.
Interactive CPL and CAC calculator
Plug in your ad spend, lead volume, and revenue per sold lead to see your blended CPL, customer acquisition cost, margin per lead, and campaign ROI in real time.
Launching soon
Lead Distro AI vs. spreadsheets vs. generic BI tools
Most pay-per-lead agencies and lead sellers know their topline revenue but cannot tell you their true cost per lead or customer acquisition cost per campaign without rebuilding the math in a spreadsheet at month end. The result is delayed decisions: a leaking campaign keeps burning ad spend for two more weeks before anyone notices margin went negative. Generic BI tools can produce dashboards, but they were not built to attribute ad spend to individual leads in real time.
| Capability | Lead Distro AI | Spreadsheet | Generic BI Tool |
|---|---|---|---|
| Embedded CAC + CPL calculator | Free, public | N/A | N/A |
| Real-time per-lead cost attribution | Yes | No | Add-on integration |
| Source-level CPL breakdown | Built-in | Manual pivot | Custom dashboard |
| Live margin alerts (Slack + email) | Built-in | Manual review | Add-on integration |
| LTV to CAC ratio surfacing | Built-in | Manual formula | Custom dashboard |
| Time to first margin report | Same day | 30+ days | 7 to 30 days |
| Month-end close effort | 1-click export | Multi-day reconciliation | Custom report build |
See how Lead Distro AI compares to LeadProsper on cost analytics for the full side-by-side, or explore the product tour to see real-time cost tracking in action.
Features that pair with Cost Tracking
Cost tracking sits at the bottom of every campaign and pulls data from across the platform.
Why Companies Switch
Don't take our word for it. Here's what companies say after switching.
Start distributing leads. Free for 7 days.
Call tracking and routing are included on every plan. Higher tiers add lead volume, seats, destinations, and ping post.
Starter
For agencies and media buyers running live campaigns.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution2,500 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels5Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns5A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations20Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats3How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits500 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Growth
Everything unlocks here: ping post, RTB, and white-label.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution5,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels20Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns10A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations50Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats10How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits2,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Scale
Custom plans for networks and high-volume operators.
- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distributionCustomTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnelsCustomHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- CampaignsCustomA campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinationsCustomSources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- SeatsCustomHow many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI creditsCustomOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Only buying and selling calls?
Call Tracking Only
Call tracking, recording, and call routing, without lead distribution.
3 campaigns, 5 sources and destinations, 2 seats.
Call tracking and routing rates, billed as you use it
Call tracking is on every plan, not just this one. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
CAC and CPL tracking FAQs
What is customer acquisition cost (CAC)?
How do you calculate cost per lead (CPL)?
What is the difference between CPL and CAC?
What is a blended CPL?
What is a good LTV to CAC ratio?
How does Lead Distro AI track cost in real time?
What is the average cost per lead by industry?
Do I need to be a Lead Distro AI customer to use the calculator?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or start your 7-day free trial and explore on your own.
Ready to track CPL, CAC, and margin automatically?
Start free and switch from month-end reconciliation to live cost attribution on every lead.