Meta CAPI integration for lead distribution
Sync Meta ad spend in for true blended CPL, and fire server-side Conversions API postbacks back so the algorithm optimizes for accepted leads, not form-fills.
Built for how PPL agencies actually buy Meta traffic
Bi-directional on one connector
Ad spend pipes in from Meta Ads Manager for blended CPL. CAPI events pipe out from buyer-portal status changes. One OAuth, both directions.
Server-side, iOS-resilient
Events run server-to-server with hashed PII and the saved fbclid. Ad blockers, iOS 14.5 tracking limits, and cookie expiry do not break attribution.
Optimize on accepted leads
Map LeadAccepted, LeadQualified, and LeadConverted to buyer-portal statuses. Meta retrains on real outcomes, not the cheapest possible form-fill.
True blended CPL
Meta spend and lead delivery sit in one view alongside Google and other sources, so weekly margin reporting takes minutes, not hours.
How Lead Distro AI works
How Lead Distro AI turns ad spend into true margin
Connect your ad accounts once and Lead Distro AI syncs spend, attributes it to the leads it produced, and feeds real outcomes back to Meta.
TRUE MARGIN
Attribute ad spend down to the lead
Meta and Google spend syncs in daily and attributes to the leads it produced. See real spend against revenue and margin per source, so blended CPL becomes true cost per accepted lead.
Source ROI
Month to dateCONNECT SOURCES
Connect every ad source in minutes
Link your Meta and Google ad accounts with a one-time login, then map each account to a source. There is no Zapier, no custom code, and no API token to rotate by hand.
Sources
Active 6OPTIMIZE ON OUTCOMES
Train Meta on accepted, scored leads
Lead Distro AI scores every lead's quality and fires server-side Conversions API events on the accepted, qualified, and converted outcomes. Meta retrains on those real results instead of cheap form-fills, which usually lifts cost per accepted lead within a week or two.
Lead Scoring
AI gradedEverything in your Meta integration toolkit
One connector covers ad spend in and Conversions API events out, with no Zapier, no LeadsBridge, no custom server code.
Native bi-directional Meta integration
One connector for ad spend sync and Conversions API events. No Zapier, no LeadsBridge, no custom server code, no Meta API token to rotate manually.
Inbound ad spend sync
Daily spend pulls from the Meta Marketing API and joins to delivered leads. Blended CPL appears on the dashboard within 24 hours of the first sync.
Outbound server-side CAPI events
Lead, LeadAccepted, LeadQualified, and LeadConverted events fire on buyer-portal status changes. Custom events are supported per source.
Automatic fbclid capture
The Facebook click ID is captured at form-fill and stored on the lead, so every server event carries the match key Meta needs for attribution.
Hashed PII and advanced matching
Email, phone, and other user fields are hashed server-side per Meta spec. Advanced matching is enabled by default to lift event match quality.
EMQ score visible in product
See event match quality scores inside Lead Distro AI for every event type. Catch missing fields before Meta's algorithm degrades, not after.
Per-vertical event mapping
A legal buyer's accepted can mean retainer signed; a solar buyer's accepted can mean appointment set. Configure event mapping per source, no code.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Meta optimization by vertical
Same connector, different conversion definitions across legal, insurance, mortgage, solar, and home services.
Legal and PI
Sync MVA campaign spend in. Send LeadAccepted when the firm signs a retainer. Meta starts surfacing accident victims, not college students filling out forms.
Insurance
Send LeadConverted on bound policies. Optimize auto-insurance Facebook lead ads on cost per bound policy, not cost per quote request.
Mortgage
Send LeadQualified when the lead clears credit and income thresholds. Cut applications from sub-600 FICO clicks within two weeks of retraining.
Solar
Send LeadAccepted when the homeowner books a sales appointment. Optimize on cost per appointment, not cost per Facebook lead form submission.
Home services
Send LeadConverted when a roofing or HVAC quote is booked. Train Meta on real bookings across ZIPs, not generic form interest.
Meta CAPI integration vs. Zapier, LeadsBridge, and LeadConnector
By default, Meta optimizes Facebook lead ads on form-fills, not on revenue. The standard Meta lead ads setup tells the algorithm to find more of whatever submitted the form, with no signal about which leads were junk and which closed. Agencies are also flying blind on blended CPL, because Meta spend lives in Ads Manager, Google spend lives in Google Ads, and lead revenue lives in a CRM. A native, bi-directional Meta integration fixes both problems on one connector.
| Capability | Lead Distro AI (native) | Zapier + custom code | LeadsBridge | LeadConnector (GHL) | Manual Pixel only |
|---|---|---|---|---|---|
| Bi-directional (spend in and events out) | Yes | DIY both sides | Events out only | Events out only | No |
| Server-side CAPI with auto fbclid | Yes | DIY | Yes | Partial | No |
| Blended CPL on ad spend in dashboard | Yes | No | No | No | No |
| Buyer-portal status to CAPI event | Yes | DIY workflow | Limited | Limited | No |
| EMQ score visible in product | Yes | No | No | No | Only in Meta Events Manager |
| Setup time | Minutes | Days | Hours | Hours | Hours |
Most competitors ship outbound CAPI only. Zapier requires you to wire both directions yourself and is brittle when Meta rotates an API. LeadsBridge handles outbound CAPI well but has no concept of ad spend sync or blended CPL. LeadConnector is fine for solo agencies but limited on event mapping. Lead Distro AI is the only platform on this list with one connector that pulls spend in and pushes CAPI events out.
Features that pair with Meta Integration
Buyer-portal statuses, lead scores, and cost roll-ups all feed the same Meta connector.
Why Companies Switch
Don't take our word for it. Here's what companies say after switching.
Start distributing leads. Free for 7 days.
Call tracking and routing are included on every plan. Higher tiers add lead volume, seats, destinations, and ping post.
Starter
For agencies and media buyers running live campaigns.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution2,500 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels5Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns5A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations20Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats3How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits500 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Growth
Everything unlocks here: ping post, RTB, and white-label.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution5,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels20Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns10A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations50Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats10How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits2,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Scale
Custom plans for networks and high-volume operators.
- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distributionCustomTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnelsCustomHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- CampaignsCustomA campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinationsCustomSources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- SeatsCustomHow many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI creditsCustomOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Only buying and selling calls?
Call Tracking Only
Call tracking, recording, and call routing, without lead distribution.
3 campaigns, 5 sources and destinations, 2 seats.
Call tracking and routing rates, billed as you use it
Call tracking is on every plan, not just this one. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Meta CAPI integration FAQs
What is the Meta Conversions API?
What is the difference between Meta CAPI and the Facebook Pixel?
Does Lead Distro AI need the Facebook Pixel installed?
What is EMQ and what is a good score?
Can I sync Meta ad spend without the CAPI?
Which buyer-portal statuses can fire CAPI events?
Do I need a developer to set this up?
How does this differ from LeadsBridge or LeadConnector?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or start your 7-day free trial and explore on your own.
Ready to optimize Meta on real leads, not form-fills?
Connect Meta in minutes on your 7-day free trial. Pipe ad spend in for blended CPL and CAPI events out for accepted-lead optimization on one connector.