Meta CAPI Integration for Lead Distribution
Sync Meta ad spend in for true blended CPL, and send server-side Conversions API events back so the algorithm optimizes for leads and calls that sold, not form-fills.
Meta Conversions API
How Events Reach Meta
Every lead and call is followed to its outcome, and each outcome goes back to Meta from our server. Your ads learn which clicks turned into sales, not just which ones filled a form.
Comes in
A lead
Your form, your API, or a Meta lead form
A call
Rings one of your tracking numbers
Lead Distro AI
Lead Distro AI- 1
Received
Checked, scored and saved
- 2
Sold
Routed to the destination that pays
- 3
Outcome
Accepted, converted, or call billed
Sent to Meta
Meta
Conversions API · server to server
- Lead IngestedLead
- Lead Accepted$42.00Purchase
- Lead ConvertedCompleteRegistration
- Calls InitiatedContact
- Billable Calls$65.00Purchase
Example setup. You pick which Meta event each outcome sends.
- Email and phone hashed before they leave
- Facebook click ID passed through
- One event ID per outcome, so a retry never counts twice
- Event log shows every event sent, skipped, or failed
Built for How Lead Gen Agencies Actually Buy Meta Traffic
Both directions in one place
Ad spend comes in from your Meta ad accounts for blended CPL. Conversions API events go out when a lead sells or a call bills. One screen for both.
Server-side, iOS-resilient
Events go from our server to Meta's with hashed contact details and the Facebook click ID when the lead has one. Ad blockers and browser limits do not drop them.
Optimize on leads that sold
Send Lead Accepted when a destination takes the lead and Lead Converted when it closes. Meta learns from real outcomes, not the cheapest possible form-fill.
True blended CPL
Meta spend and lead delivery sit in one view alongside Google and other sources, so weekly margin reporting takes minutes, not hours.
How Lead Distro AI works
How Lead Distro AI Turns Ad Spend Into True Margin
Connect your ad accounts once and Lead Distro AI syncs spend, attributes it to the leads it produced, and feeds real outcomes back to Meta.
TRUE MARGIN
Attribute ad spend down to the lead
Meta and Google spend syncs in daily and attributes to the leads it produced. See real spend against revenue and margin per source, so blended CPL becomes true cost per accepted lead.
Source ROI
Month to dateCONNECT SOURCES
Connect every ad source in minutes
Link your Meta and Google ad accounts with a one-time login, then map each account to a source. There is no middleware and no custom code.
Sources
Active 6OPTIMIZE ON OUTCOMES
Train Meta on accepted, scored leads
Lead Distro AI scores every lead and sends server-side Conversions API events when leads are accepted or converted and when calls bill. Meta learns from those real results instead of cheap form-fills.
Lead Scoring
Rule gradedEverything in Your Meta Integration Toolkit
Ad spend comes in and Conversions API events go out, with no middleware and no custom server code.
Daily ad spend sync
Connect your Meta ad accounts with a one-time login. Spend syncs every day and joins to the leads it produced, so blended CPL shows up on the dashboard.
Lead and call events
Lead Ingested, Lead Accepted, Lead Converted and Lead Rejected for leads. Calls Initiated, calls past a length you set, and Billable Calls for calls.
Facebook click ID kept
When a lead or call carries the Facebook click ID, from our forms or your own, every event sent for it carries the click ID too.
Hashed contact details
Email, phone, name, city, state, ZIP and country are hashed on our server, the way Meta asks, before anything is sent.
Event log in product
See every event sent, skipped, or failed, with the reason, so a missing setting is caught before Meta's optimization drifts.
Your own event mapping
Pick which Meta event each outcome sends, set a minimum lead score, and send each source to its own pixel. No code.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Meta Optimization by Vertical
Same integration, a different definition of a good lead in legal, insurance, mortgage, solar, and home services.
Legal and PI
Sync case campaign spend in. Send Lead Converted when the firm signs the case, so Meta looks for more people like the ones who signed.
Insurance
Send Lead Converted on bound policies. Optimize auto insurance lead ads on cost per bound policy, not cost per quote request.
Mortgage
Send Lead Accepted only above a minimum lead score, so Meta learns from applicants who qualify, not every click.
Solar
Send Lead Converted when the homeowner books a sales appointment. Optimize on cost per appointment, not cost per form.
Home services
Send Billable Calls for inbound calls that last long enough to count. Train Meta on real booked jobs, not generic interest.
Meta CAPI Integration, Both Directions
By default, Meta optimizes Facebook lead ads on form-fills, not on revenue. The standard Meta lead ads setup tells the algorithm to find more of whatever submitted the form, with no signal about which leads were junk and which closed. Agencies are also flying blind on blended CPL, because Meta spend lives in Ads Manager, Google spend lives in Google Ads, and lead revenue lives somewhere else. One integration that works in both directions fixes both problems.
| Capability | Lead Distro AI | Manual Pixel only |
|---|---|---|
| Ad spend in and events out | Yes | No |
| Server-side CAPI with the Facebook click ID | Yes | No |
| Blended CPL on ad spend in dashboard | Yes | No |
| Lead and call outcomes sent as events | Yes | No |
| Log of every event sent, skipped, or failed | Yes | No |
| Setup time | Minutes | Hours |
Lead Distro AI pulls ad spend in and pushes Conversions API events out from one place.
Features That Pair With Meta Integration
Lead scores, Partner Portal outcomes, and cost roll-ups all feed the same Meta integration.
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See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Get Started
Start Distributing Leads. Free for 7 Days.
Call tracking and routing are included on every plan. Higher tiers add lead volume, seats, destinations, and ping post.
Starter
For agencies and media buyers running live campaigns.
Start Free Trial- Call tracking and recordingGet a tracking number, ring your Targets, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution2,500 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments tracked2,500 / moSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnels5Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns5A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations20Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats3How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits500 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label portalPut your own name, logo and domain on the Partner Portal, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Growth
Everything unlocks here: ping post, RTB, and white-label.
Start Free Trial- Call tracking and recordingGet a tracking number, ring your Targets, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution5,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments tracked5,000 / moSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnels20Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns10A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations50Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats10How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits2,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label portalPut your own name, logo and domain on the Partner Portal, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Scale
For networks routing more volume to more partners.
Start Free Trial- Call tracking and recordingGet a tracking number, ring your Targets, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution15,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments tracked15,000 / moSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnelsUnlimitedHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns25A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations100Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats20How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits5,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label portalPut your own name, logo and domain on the Partner Portal, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Enterprise
Custom plans for networks and high-volume operators.
- Call tracking and recordingGet a tracking number, ring your Targets, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distributionCustomTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments trackedCustomSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnelsCustomHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- CampaignsCustomA campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinationsCustomSources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- SeatsCustomHow many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI creditsCustomOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label portalPut your own name, logo and domain on the Partner Portal, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Only buying and selling calls?
Call Tracking Only
Call tracking, recording, and call routing, without lead distribution.
3 campaigns, 5 sources and destinations, 2 seats.
Call tracking and routing rates, billed as you use it
Call tracking is on every plan, not just this one. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
Meta CAPI Integration FAQs
What is the Meta Conversions API?
What is the difference between Meta CAPI and the Facebook Pixel?
Does Lead Distro AI need the Facebook Pixel installed?
What is EMQ and what is a good score?
Can I sync Meta ad spend without the CAPI?
Which outcomes can send events to Meta?
Do I need a developer to set this up?
How is this different from a one-way CAPI connector?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or start your 7-day free trial and explore on your own.
Ready to Optimize Meta on Real Leads, Not Form-Fills?
Connect Meta in minutes on your 7-day free trial. Pull ad spend in for blended CPL and send outcome events out so Meta learns what sold.