Supplier Basics

Fixed sets a flat cost per lead (e.g., $25/lead) — set once, applied to all leads from this supplier. Variable (Meta Ads) calculates cost from actual synced Meta ad spend — requires Meta integration and per-supplier pixel wiring. Revenue Share pays the supplier a percentage of whatever the buyer pays — especially powerful with ping-post since bid prices vary per lead. Revenue Share works with all campaign types, not just ping-post.

Each supplier supports cap windows: daily, weekly, monthly, and total lead counts, plus dollar budget caps on the same windows. When any cap is hit, that supplier is automatically paused until the corresponding window resets. There are also ping caps specifically for V2 ping-post campaigns — counted at the ping step, before any lead is posted, so a noisy supplier doesn't exhaust its quota on pings that never convert to posts.

Yes — set a Sell Price Range (Min and Max) on the supplier. If the winning buyer bid falls outside the range, Lead Distro AI rejects the ping instead of quoting it to the supplier. Use Min to avoid selling leads below your cost floor; use Max to prevent runaway pricing from a single high-bid buyer dominating one supplier's traffic. (The legacy Bid Threshold setting was retired in May 2026 — use Min Sell Price instead; it's the same logic, cleaner UI.)

Set the maximum number of buyers a single lead can be sold to. Set to 1 for exclusive distribution (the highest bidder gets the lead, exclusively). Set to 2-5 to share the lead with the top N bidders — useful in non-exclusive verticals like home services where multiple contractors quote the same homeowner. Lead Distro AI picks the winners by bid at ping time, so suppliers send a single post and the system handles fan-out.

Test Mode is set on the source inside each campaign. Right-click the source in the campaign's Sources table and choose Test Mode, or open Edit and pick Test Mode in the Status dropdown of Edit Source Settings. Every lead that source then sends is a test lead, with no change to its payload (a single lead can also be marked a test with test_lead: true). A test lead runs the full pipeline but goes only to destinations that are also in Test Mode, and real leads never go to a Test Mode destination. So to see a test payload land, put a destination (or a duplicate of one) in Test Mode too. Test leads cost $0, earn $0 revenue, and the first 25 each day do not count toward your plan's lead allowance. Switch Test Mode off when you're ready to send real leads.

Yes. Per-supplier Meta pixel wiring lets you isolate CAPI conversion events per traffic source — Supplier A's lead conversions report against Pixel A, Supplier B against Pixel B. This is critical when running attribution for multiple ad accounts or clients on the same campaign infrastructure. Configure in the supplier's Meta Integration tab.

A self-serve portal for suppliers (separate from the buyer-facing Partner Portal). Suppliers can view ingestion logs, see their own cost-tracking and payout numbers, access their API Specs page with copy-paste curl examples, and (with the right permissions) manage their own caps and integration settings. Useful when working with external lead vendors who need visibility without seeing your buyer-side margin.