Docs IntegrationsGoHighLevel (GHL) Integration

GoHighLevel (GHL) Integration

Q: Can I trigger a GHL SMS sequence when a lead is delivered?

Yes — add a Send SMS action (or Add to Workflow for a multi-step sequence) after the inbound webhook trigger in the GHL Workflow. Use merge fields like `{{contact.first_name}}` to personalize. Combined with Lead Distro AI's per-lead `accepted_at` timestamp, you can trigger SMS within seconds of acceptance — beating most lead-to-call response times.

Q: How do I prevent duplicate contacts in GHL?

Use email or phone as the lookup key in the Create/Update Contact action. GHL will update an existing Contact when the lookup matches. Combine with Lead Distro AI's per-buyer suppression lists (hashed phone/email) so the same lead doesn't fire two webhook events to the same GHL sub-account.

Q: Does the integration work with GHL pipeline automation?

Yes. Add an Add Contact to Pipeline action in the Workflow to drop incoming leads into a specific pipeline stage (e.g., 'New Lead' or 'Hot Lead'). Combine with GHL's stage-progression triggers (when stage changes, send SMS / book appointment / notify rep) for a fully-automated intake flow.

Q: Can I send custom fields from Lead Distro AI to GHL?

Yes. Create the custom fields in GHL first (Settings → Custom Fields → Contact), then map `custom. ` from Lead Distro AI's webhook payload to the GHL custom field in the Update Contact action. Field types must match — GHL number fields need numeric input, date fields need ISO format.

Send Lead Distro AI leads into GoHighLevel (GHL) sub-accounts as Contacts, trigger pipelines and SMS sequences, and route per-sub-account using GHL's inbound webhook. Setup, multi-tenant, FAQs.

Last updated: October 13, 2026

Booking appointments on a GoHighLevel calendar and selling them? That is the other direction, from GHL into Lead Distro AI. See Send GoHighLevel Appointments to Lead Distro AI.

What This Integration Does

Sends Lead Distro AI leads into GoHighLevel sub-accounts as Contacts, triggers GHL Workflows (SMS sequences, email cadences, pipeline movement, calendar booking), and supports multi-tenant routing so different buyers in Lead Distro AI map to different GHL sub-accounts under the same agency.

GHL is the dominant agency tool for performance marketing — most home services, fitness, beauty, and small-business verticals run on GHL. This integration is the path of least resistance for agencies that already manage clients in GHL.

Setup Path: Inbound Webhook Trigger

GHL exposes inbound webhooks as a Workflow trigger. Each Lead Distro AI buyer routes to one GHL sub-account; create one Workflow per sub-account and use its dedicated webhook URL.

Step 1 — Create the GHL Workflow

In GHL, open the sub-account that should receive leads.
Go to Automation → Workflows → Create Workflow.
Set the trigger to Inbound Webhook.
Copy the webhook URL GHL generates (looks like https://services.leadconnectorhq.com/hooks/...).

Step 2 — Configure the Workflow Actions

Add actions after the trigger to handle the incoming lead. Common patterns:

Create/Update Contact — primary action; map email and phone for de-dupe.
Add Contact to Pipeline — drop the lead into a specific stage (e.g., 'New Lead' or 'Intake').
Send SMS — fire an immediate SMS welcome ('Hi {{first_name}}, thanks for your interest...').
Send Email — confirmation email with intake form link.
Calendar Booking — send a Calendly-style booking link if the buyer wants leads to self-schedule.
Add Tag — tag the contact with the source campaign (leaddistro-mva-tx) for segmentation.

Step 3 — Field Mapping

Lead Distro AI field	GHL field	Notes
`email`	Email	Primary de-dupe key
`first_name`	First Name
`last_name`	Last Name
`phone`	Phone	E.164 format works best with GHL SMS
`state`	State (or custom)
`zip_code`	Postal Code
`source`	Source	Defaults to 'Lead Distro AI'
`campaign_id`	Tags or custom field	For segmentation
`custom.<field>`	Custom field	Create matching custom fields in GHL first

Step 4 — Wire in Lead Distro AI

Edit the destination buyer.
Add Webhook under Delivery Methods.
Paste the GHL webhook URL.
Content-Type stays application/json.
Save and Test Send.

Multi-Tenant Routing (Agency Pattern)

Agencies running multiple GHL sub-accounts on behalf of clients use one Lead Distro AI buyer per sub-account, each pointed at that sub-account's dedicated Workflow webhook. Distribution method (Round Robin, Weighted, Priority) at the campaign level controls how leads split across the buyers/sub-accounts. This lets the same Lead Distro AI campaign feed multiple clients without leaks between them.

If you're running GHL as a white-label SaaS for your agency clients, attach the GHL webhook to a sub-account that your clients can't see in their portal — keeps the integration plumbing invisible to the end client. Use GHL's permissions to restrict Workflow visibility.

Frequently Asked Questions

Does the Lead Distro AI GHL integration support sub-accounts?

Yes — each GHL sub-account has its own set of Workflows and inbound webhook URLs. Configure one Lead Distro AI buyer per sub-account, each pointed at the sub-account's specific Workflow webhook. Multi-tenant agencies running 20+ GHL sub-accounts use this pattern to route campaigns into individual client environments.

Can I trigger a GHL SMS sequence when a lead is delivered?

Yes — add a Send SMS action (or Add to Workflow for a multi-step sequence) after the inbound webhook trigger in the GHL Workflow. Use merge fields like {{contact.first_name}} to personalize. Combined with Lead Distro AI's per-lead accepted_at timestamp, you can trigger SMS within seconds of acceptance — beating most lead-to-call response times.

How do I prevent duplicate contacts in GHL?

Use email or phone as the lookup key in the Create/Update Contact action. GHL will update an existing Contact when the lookup matches. Combine with Lead Distro AI's per-buyer suppression lists (hashed phone/email) so the same lead doesn't fire two webhook events to the same GHL sub-account.

Does the integration work with GHL pipeline automation?

Yes. Add an Add Contact to Pipeline action in the Workflow to drop incoming leads into a specific pipeline stage (e.g., 'New Lead' or 'Hot Lead'). Combine with GHL's stage-progression triggers (when stage changes, send SMS / book appointment / notify rep) for a fully-automated intake flow.

Can I send custom fields from Lead Distro AI to GHL?

Yes. Create the custom fields in GHL first (Settings → Custom Fields → Contact), then map custom.<field> from Lead Distro AI's webhook payload to the GHL custom field in the Update Contact action. Field types must match — GHL number fields need numeric input, date fields need ISO format.

Does the GHL integration support calendar booking?

Yes, both ways. To book from leads you send into GHL, add a Send Email or Send SMS action after Contact creation that includes a GHL calendar booking link. To sell appointments booked on a GHL calendar, send each booking into a Lead Distro AI appointments campaign from a GHL workflow: see Send GoHighLevel Appointments to Lead Distro AI.

What happens if my GHL sub-account exceeds its monthly contact limit?

GHL caps inbound contact creation at the sub-account's plan limit. If you exceed it, GHL rejects the webhook with a 4xx error and Lead Distro AI marks the lead delivery_failed. Upgrade the sub-account's plan or split high-volume buyers across multiple sub-accounts.

Can I see Lead Distro AI cost data in GHL for ROI reporting?

Indirectly. GHL doesn't natively support cost-per-lead reporting. Map lead.cost to a custom field on the Contact and build a custom GHL report or export to a spreadsheet for ROI analysis. For full P&L visibility, use Lead Distro AI's dashboard — it has cost attribution, profit by campaign/buyer/state, and Compare Campaigns built in.

Integration Patterns

Lead Distro AI integrations: Zapier, Make, Google Sheets, Slack, HubSpot, Salesforce, Clio, and custom webhooks. Connect your lead distribution pipeline to every tool in your agency stack.

Send GoHighLevel Appointments to Lead Distro AI

Book appointments on your GoHighLevel calendar and send each one into a Lead Distro AI appointments campaign with a workflow. Showed, no-show and cancel updates follow the same way.

HubSpot Integration

Send Lead Distro AI leads directly into HubSpot as Contacts or Deals using a HubSpot Workflow webhook. Step-by-step setup, field mapping, troubleshooting, and FAQs.

Salesforce Integration

Push Lead Distro AI leads into Salesforce as Lead records using Web-to-Lead or Flow with an authenticated webhook. Setup paths, daily volume limits, and troubleshooting for enterprise lead distribution.

If you have any questions, send us an email at support@leaddistro.ai

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