Smart lead routing software for PPL agencies and lead brokers
Route every lead to the highest-paying eligible buyer in under one second. Four routing methods, AI scoring, buyer caps, and geo filters running automatically.
Why manual lead routing costs PPL agencies money
Sub-1-second routing decisions
Every routing decision completes in under one second, including AI scoring, eligibility filters, and the delivery POST. Slow buyers lose deals; fast routing keeps fill rate and price per lead high.
Eliminate cap and geo violations
Buyer caps, geographic restrictions, and business-hour rules apply automatically on every lead, so out-of-area and over-cap pushes never reach a buyer endpoint.
Automatic fallback on rejection
When the top buyer rejects or is capped, waterfall logic falls to the next eligible buyer with zero manual intervention. No lead is ever lost in handoff.
Full routing audit log per lead
Every routing decision, including path, latency, buyer response, and payout, is logged for dispute resolution, buyer reconciliation, and continuous optimization.
How Lead Distro AI works
How Lead Distro AI routes every lead
Set your rules once and every lead flows to the right buyer in under a second, automatically.
LEAD FLOW
Route by your rules in under a second
Each lead passes your filters, dedupe checks, geo rules, and buyer caps, then posts to the highest-paying eligible buyer. When a buyer rejects or is capped, the lead falls to the next one automatically, so no lead is lost.
Lead flow begins
Passed duplicate, targeting, and validation
Filter: Property Value
Completed 847 leads
Post to your CRM
Completed 621 leads
Post to your dialer
Completed 621 leads
ANY SOURCE
Ingest leads from any source
Connect landing pages, paid social, search, and partner feeds, and route them all through the same engine. One set of rules covers every source, with no custom code per channel.
Sources
Active 6PACING
Keep volume on pace
Daily, weekly, and monthly caps hold each buyer inside their limit, and the pacing view shows leads and accepted volume against target per campaign. Capped buyers drop out and re-enable on reset, with no manual counter to track.
Pacing Report
FebruaryLeads MTD
180
Accepted MTD
162
Daily Avg
9.0
Projected
252
Everything in your lead routing engine
Purpose-built routing logic for pay-per-lead operations, not a generic CRM workflow.
Four routing methods
Round robin, weighted, waterfall, and exclusive routing, all switchable per campaign in a no-code rule editor without code or campaign downtime.
AI lead scoring pre-route
Every lead is scored 0-100 before routing fires, so the engine only acts on clean leads. Sub-quality leads are filtered out before buyers see them.
Buyer caps with auto-pause
Daily, weekly, or monthly volume caps per buyer. Capped buyers are skipped automatically and re-enabled at reset, with no manual cap-counter spreadsheet.
Geographic and business-hour filters
Route by state, zip, distance radius, or per-buyer business hours. Ineligible buyers drop out of the routing decision automatically on every lead.
No-code rule editor
Drag-and-drop buyer priority, update weights live, and ship routing changes in seconds. Non-engineers can run the routing layer without filing dev tickets.
Native ping-post integration
Ping-post auctions layer on top of waterfall routing for real-time price discovery, with sub-200ms decision time on every auction.
TCPA consent enforcement
TCPA consent and dedupe checks run inline on every lead, with no latency penalty and full payload preservation for buyer audits.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Lead routing by vertical
The same engine, configured differently across legal, insurance, mortgage, solar, and home services.
Legal and PI
Waterfall routing on MVA, slip-and-fall, and workers' comp leads so high-paying firms get first crack and regional firms absorb overflow.
Insurance
Weighted routing across state-licensed agents with auto, health, and home leads gated by carrier-eligible states.
Mortgage
Ping-post auctions layered on waterfall fallback for purchase and refi leads, with sub-60-second delivery to the winning loan officer.
Solar
Exclusive routing for premium installer relationships, with geo-radius filters scoped to each installer's service area.
Home services
Round-robin distribution with daily caps and seasonal radius shifts for roofing, HVAC, and plumbing networks.
Lead routing software vs. spreadsheets vs. Boberdoo
Manual lead routing through spreadsheets, Zapier zaps, or basic CRM workflows is slow by design. Leads sit for minutes while operators copy-paste rows, check cap counters, and forward emails. Beyond pure speed, manual routing creates revenue leaks: cap violations, geo mismatches, duplicate buyer pushes, and no fallback when a buyer rejects. Legacy lead distribution platforms add routing methods on paper but rarely combine AI scoring, sub-second latency, and a no-code rule editor in the same product.
| Capability | Lead Distro AI | Spreadsheet + Zapier | Boberdoo |
|---|---|---|---|
| Routing methods supported | 4 (round robin, weighted, waterfall, exclusive) | 1 (manual rotation) | 4 (legacy UI) |
| AI scoring pre-routing | Yes | No | No |
| Sub-1-second routing latency | Yes | Minutes to hours | 2 to 5 seconds typical |
| No-code routing rules engine | Yes | N/A | Partial |
| Buyer cap auto-pause | Yes | Manual | Yes |
| Real-time P&L per buyer | Yes | No | Add-on |
| Full routing audit log | Yes | Manual | Yes |
See how Lead Distro AI compares to Boberdoo for a full side-by-side, or explore the product tour to see all four routing methods in action.
Features that pair with Smart Lead Routing
Routing rules live inside a campaign and chain into scoring, auctions, and analytics.
Why Companies Switch
Don't take our word for it. Here's what companies say after switching.
Start distributing leads. Free for 7 days.
Call tracking and routing are included on every plan. Higher tiers add lead volume, seats, destinations, and ping post.
Starter
For agencies and media buyers running live campaigns.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution2,500 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels5Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns5A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations20Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats3How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits500 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Growth
Everything unlocks here: ping post, RTB, and white-label.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution5,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnels20Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns10A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations50Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats10How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits2,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Scale
Custom plans for networks and high-volume operators.
- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distributionCustomTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Live funnelsCustomHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- CampaignsCustomA campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinationsCustomSources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- SeatsCustomHow many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI creditsCustomOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Only buying and selling calls?
Call Tracking Only
Call tracking, recording, and call routing, without lead distribution.
3 campaigns, 5 sources and destinations, 2 seats.
Call tracking and routing rates, billed as you use it
Call tracking is on every plan, not just this one. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Smart lead routing FAQs
What is smart lead routing software?
What is the difference between round robin and weighted lead routing?
What is lead routing in PPL agencies?
Does Lead Distro AI support routing by geography?
Can I change routing rules without going live?
How does waterfall routing handle buyer caps?
What is a lead routing tool?
How fast does Lead Distro AI route leads?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or start your 7-day free trial and explore on your own.
Ready to automate your lead routing?
Start your 7-day free trial, wire your first lead source, and route your first leads in under 15 minutes.